Web Design Services
Web Design Consultancy
You've decided you need a new or replacement business website or that the existing one needs a makeover - you need expert advice from a consultant who understands the wide range of subjects that go into a successful site and you need to ask yourself a number of questions.
The fundamental one is:
What do you want the site to do?
This immediately implies a number of others:
- Does it fit into an existing business or does it stand alone?
- What is its primary function? for instance
- On-line Sales
- Product Brochure
- Branding and PR
- What defines success?
- How do you measure it?
All aspects of the success of a website are interdependent - while web designers and marketers talk about topics such as navigation, SEO, conversion, etc. the fact is that nothing can be tackled effectively in isolation because like the web itself everything is connected to everything else. Making changes in areas such as search engine optimisation may be ineffectual if the checkout process is not also addressed. Attempting to revamp the visual design may founder if the strategic purpose of the site is not taken into account.
A website design as a holistic process
In order to either design a new site or improve an existing site you have to see it as part of a whole process rather than a series of individual areas or bolt-on remedies.
The various parts of a website that need to be considered include:
- The purpose of the site
- The image of the company concerned
- The user relationship that you are trying to build up
- Visual design
- Navigational structure and architecture
- Text and other content
- Site owner's available time and skills to develop content and user relationships
- Basic search engine friendliness
- More advanced SEO plans
- Conversion aims
- Phone call or Callback
- email or form based enquiry
- Advert click
- Analysis and measurement of performance
- Traffic analytics
- Search engine ranking
- Advertising revenue
It is this spread of very diverse subject matter which makes web design such a challenge and why so many sites fail to achieve their potential. This is partly due to the fact that so many sites are designed by a specialist in a particular field. A programmer may be well able to produce superb functionality but may be weaker on user interfaces. A graphic designer may come up with a fine visual look but not understand the navigational or search engine requirements.
SpiderWriting have a broad experience and understanding of all these different areas and can draw together the different strands required to make a web site successful, whether a new design or a revamp of an existing site. We can also project manage the whole process where it involves external input from other agencies. Call us today to discuss your requirements and we can get your site off to a good start.